Privacy policy
Last updated: 6 July 2026. This notice explains how Polar Web collects, uses, and protects personal data under the UK GDPR and the Data Protection Act 2018.
Who we are
Polar Web is a trading brand of Marketing The Change Ltd, a company registered in England and Wales. Registered office address to be confirmed on the site imprint. Data controller contact: [email protected].
What data we collect
- Name, email, and phone when you submit an enquiry form.
- Postcode and business type when you use the postcode-check form, so we can confirm whether the ring covers your patch.
- Message content you send us through the enquiry form or by email.
- IP address and rough location logged by our host (Pressable) and by Cloudflare for security.
- Cookie identifiers, see our separate cookies notice.
Lawful basis
- Legitimate interest: to reply to your enquiry and quote for work.
- Consent: for marketing emails, which you opt into by ticking the consent box.
- Legal obligation: to keep invoicing and accounting records under UK tax law.
Processors we use
- Pressable (WordPress hosting): stores site content and form submissions.
- Google Workspace: email and document storage.
- Google Analytics 4: aggregate site analytics, IP anonymised.
- Cloudflare: DNS, security, and bot protection.
- Stripe: card payments on invoices, when you pay by card.
How long we keep your data
- Enquiry data (name, email, phone, message): 24 months from your last contact with us.
- Marketing consent records: for as long as you remain subscribed, plus 24 months after you unsubscribe.
- Invoicing records: 6 years, as required by HMRC.
Your rights
- Right to access your data.
- Right to rectification (fix data that is wrong).
- Right to erasure (“right to be forgotten”) where the retention period has expired.
- Right to portability of data you have provided us.
- Right to object to processing based on legitimate interest.
- Right to lodge a complaint with the Information Commissioner’s Office (ico.org.uk).
Contact
Email [email protected] with any request under this policy. We respond inside 30 calendar days, usually inside three working days.